The business environment is changing rapidly with increased connectivity and globalization. With more and more electronic channels available, large volume of digital data are generated with respect to buyers, manufacturers, marketers, consumers and with the social media being used for digital marketing. One can know in real time how the consumer taste is changing. With almost every organization now focusing on data and analytics, there is a tremendous demand for skilled talent in the industry for digital marketing experts as well as data analytics professionals. These professionals need to have cross functional skills that includes data management, programming, mathematical modeling etc. TIMTS offers 3 months certificate program that enables student to understand the most advanced techniques of digital marketing and client base management. Setting target group and getting the right feedback helps any company to increase profitability that’s most of the marketing professionals opt for this program.